Principal photography began on 22 February 2011 and continued until late February 2012. The film's production began on 7 December 2010 at Ramanaidu Studios in Hyderabad. Rajamouli reconsidered the idea after finishing Maryada Ramanna (2010), and Prasad developed it into a script. The idea for the film originated in the 1990s from a conversation in which Prasad joked with Rajamouli about the idea of a fly seeking revenge against a human. Nani reincarnates as a housefly and tries to avenge his death and protect Bindu from an obsessive Sudeep. Its protagonist Nani, who is in love with his neighbour Bindu, is murdered by a wealthy industrialist named Sudeep, who is attracted to Bindu and considers Nani a rival. The film's narrative is in the form of a bedtime story told by a father to his daughter. Janardhan Maharshi and Crazy Mohan wrote the dialogue for the Telugu and Tamil versions, respectively. Senthil Kumar was director of photography and Kotagiri Venkateswara Rao edited the film.
Keeravani composed the soundtrack and score. The film stars Sudeep, Nani and Samantha. Produced by Sai Korrapati 's Vaaraahi Chalana Chitram with an estimated budget of ₹260 to 400 million, it was filmed simultaneously in Telugu and Tamil languages with the latter titled Naan Ee ( transl. The Fly) is a 2012 Indian fantasy action film written and directed by S.
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